Matsuyamachisuji(松屋町筋)

Matsuyamachisuji is a roughly 1 km-long north-south street in Osaka Ward, renowned for its over 100 wholesale and specialty stores that sell Japanese dolls (such as hina ningyo), toys, candy, and Japanese paper. Locally, Matsuyamachi is pronounced "Matchamachi," earning it the nickname "Gotchamachi." This nickname ("gotcha" means jumble) reflects how Osakans traditionally viewed Matsuyamachi as a place to find goods for every occasion. Before May, the street would be bustling with people buying gogatsu ningyo (dolls for the Boys' Festival in May). After that, Matsuyamachi stocks up on summer merchandise like fireworks and swimming rings, preparing for the next wave of customers. Recently, the street has been attracting younger visitors who are drawn to the old-fashioned terraced houses that still stand in the area
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